Amazon PPC Management
Amazon PPC spend without ongoing management drifts toward wasted impressions and rising ACOS. We manage sponsored product, brand and display campaigns against real performance data, adjusting bids and targeting continuously rather than setting a campaign once at launch and checking back monthly.
The scope, and what has to get right.
- Sponsored Products, Brands and Display. Campaign types matched to the goal, whether that is driving conversions on a specific ASIN or building broader brand visibility.
- Keyword and target research. Search term data reviewed regularly to find what is actually converting, not just what seemed likely at campaign setup.
- Bid and budget management. Bids adjusted against real performance, moving spend toward what works instead of leaving it flat until someone notices a problem.
- Negative keyword and wasted spend control. Search terms that generate clicks without conversions get excluded, so budget is not quietly drained on irrelevant traffic.
Inside the system, not bolted on.
Continuous management, not launch-and-leave
Campaigns are reviewed against performance data on an ongoing basis, not configured once and left to run unattended.
Tied to listing and content quality
PPC performance depends heavily on the listing it points to. We look at the destination page, not just the campaign settings.
Transparent reporting
Spend, ACOS and conversion data reported clearly, so the value of ongoing management is visible rather than assumed.
Common questions.
What is a reasonable ACOS target?
It depends on margin and the goal of the campaign. A campaign aimed at brand visibility can tolerate a higher ACOS than one aimed purely at profitable conversions, and we set targets accordingly rather than applying one number everywhere.
How often are campaigns actually reviewed?
On an ongoing basis, not monthly. Search term and bid data changes fast enough that infrequent review leaves money on the table.
Does PPC performance depend on the listing itself?
Yes, significantly. A well-targeted campaign pointing at a weak listing still underperforms, which is why we look at listing quality alongside the campaign.
Can you take over an existing PPC account, or only start new ones?
Both. Taking over an existing account usually starts with a review of what is currently spending and why, before making changes.
Is your ACOS climbing and you don't know why?
Tell us your current spend and target ACOS and we will tell you honestly where it is likely leaking.