A custom storefront and Amazon SP-API automation for an eyewear retailer
An eyewear retailer selling through its own online store and on Amazon needed a direct-to-consumer website and a way to run its Amazon storefront without handling pricing, orders and shipping updates by hand. We built its website, later migrated it to Shopify with a custom UI, and built automated repricing via approved APIs, order import and tracking updates on SP-API.
- CLIENT
- An eyewear retailer selling through its own online store and Amazon
- INDUSTRY
- Eyewear retail, ecommerce and Amazon Seller Central
- ENGAGEMENT
- Ecommerce development, custom UI development, Amazon store management and Amazon marketplace automation
- STACK
- Amazon SP-API, Shopify
COREorders + inventory
Selling across two channels created two separate sets of work. Done manually, it would have meant staff working inside Seller Central throughout the day.
- The business needed its own ecommerce website, not just a marketplace presence
- On Amazon, competing sellers offered the same products, so price position had to be watched and adjusted continuously
- Amazon orders had to be brought into the business's own workflow
- Once orders shipped, shipment confirmation and tracking information had to be sent back to Amazon for every order
- Product-related updates on Amazon also needed regular attention
One system, built around how the work actually happens.
Automated repricing via approved APIs
Repricing ran automatically through Amazon's SP-API, keeping the client's offer priced just below competing sellers, so shoppers comparing offers saw the client's price as the lowest.
Amazon orders imported automatically
Amazon orders were imported automatically through SP-API into the client's workflow.
Shipment confirmation and tracking updates
Orders were marked as shipped on Amazon automatically, and tracking information was pushed back to Amazon through SP-API, without manual entry in Seller Central.
Product automations
We built SP-API automations for product-related tasks on the Amazon listings.
A custom store, then Shopify with a custom UI
We built the client's complete ecommerce website, first as a custom-built store, then migrated it to Shopify with custom UI development on the storefront, so the Shopify store kept a tailored design rather than a stock theme.
What it runs on.
What changed.
- One partner covered both the client's own website and its Amazon channel
- Price position on Amazon was maintained automatically instead of by manual checks
- Amazon orders, shipment confirmation and tracking updates were handled through the API rather than typed into Seller Central
- The website moved to Shopify while keeping a custom design
This page shows no percentages or figures because none have been confirmed by the client for publication. Where a number is not verified, it is left out rather than estimated.
The work behind this project.
Running into something similar?
Describe what you are dealing with and we will tell you honestly whether this is a pattern we have solved before.